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Wednesday, 10 October 2012

Global Stories of Billionaire Franchisors



Michael Ilitch — Little Caesars Pizza
Net Worth: $1.5 Billion

 
Thanks to FranchiseHelp.com team for its effort to identify which masters of megabucks amassed their tremendous wealth through franchising (that is, as a franchisor).  While not an exhaustive list, the rundown below profiles five titans of industry with franchise roots and net worth levels between $1.3 and $6.5 billion.

Check out their list of Billionaire Franchisors and be inspired (or at least amused) by their stories…


Detroit native Michael Ilitch, founder of the pizza-pizza famous Little Caesars Pizza franchise, had a three-year run in minor league baseball but was forced to retire with a knee injury (ah, we’ve heard that one before).  With his baseball career finished, Ilitch and his wife Marian started Little Caesars Pizza Treat in Garden City, Michigan.  An entrepreneur with an eye for innovation, Ilitch created a carry-out pizza concept with no tables and chairs.  This cost-saving wrinkle — along with operational touches like a conveyor belt to warm pizza and keep up with customer demand — allowed Little Caesars to locate franchises where quick-serve pizza had never been served before (pizza lovers in sports arenas, dormitories, and military bases, you have Little Caesars to thank!).  Of course, it helped that Ilitch knew how to market with the best of them — who could forget the famous “Pizza! Pizza!” two-for-one deal?

Ilitch is now the big man in his hometown, enjoying life as the billionaire founder of an iconic food concept, the owner of both the Detroit Tigers and Detroit Red Wings, and the rumored potential buyer of the Detroit Pistons.  Despite the rough economic climate in the city, the Tigers made Forbes’ list of most valuable sports teams and Ilitch turned the 2005 MLB All-Star game into the most profitable All-Star game to date. The Little Caesars Pizza franchise, meanwhile, is succeeding during tough times because of a continued focus on operational efficiency and ingenious marketing programs like their $5 Hot-N-Ready pizza deal.


 
 

 
 

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