Launch an
All-Sports TV Network
No one thought there was a market
for ESPN; Sports
Illustrated even dubbed it "one of the strangest creations in
the history of mass communications." Its 24/7 airtime was once filled with
everything from Irish hurling to tractor pulls. But when Larry Bird faced Magic
Johnson in the 1979 men's college basketball championship, ESPN broadcast it
and 24 million tuned in. Financing soon followed, and a multibillion-dollar
media empire was born.
http://hbr.org/web/slideshows/six-audacious-ideas-that-worked
No comments:
Post a Comment